Atlas Roofing Corp. today announced Tracy Cook has joined the company as its new Director of Marketing, overseeing the Shingles & Underlayments and Roof & Wall Insulation Divisions. Cook also will guide Atlas’ overall corporate marketing strategy across the company’s Shingles & Underlayments, Roof & Wall Insulation, Molded Products and Web Technologies divisions. As the first director of marketing to manage multiple divisions under the Atlas brand, she will provide strategic guidance and insight on all marketing efforts, ensuring brand consistency, developing new marketing opportunities and expanding strategic partnerships, including those with 3M Scotchguard and television host Mike Holmes.
“We are thrilled to welcome [Cook] to the marketing leadership team,” said Steve Heaton, vice president, roof & wall insulation division. “We are taking significant strides in our marketing efforts, ensuring the right people and resources are in place to enhance our strengths and further confirm Atlas’ leadership position in the building materials industry.”
Cook joins Atlas with more than 20 years of experience and deep expertise in marketing strategy, customer insights, trend forecasting, brand strategy and management. Prior to joining Atlas, Cook worked for nine years at INVISTA, most recently serving as the Senior Director, Shopper Innovation, as well as previous senior marketing positions with Mohawk Industries and Interface. She graduated with a B.A. in liberal arts from Auburn University and resides in metro Atlanta.
Expansion of Leadership Team: New National Sales Director
In addition to Cook’s appointment as Director of Marketing, Atlas officially announced Stanley Bastek’s promotion to National Sales Director for the Shingles & Underlayments Division. Bastek started his career at Atlas in 2007 and has held several cross-functional sales and marketing positions over the past ten years. In his new role, Bastek will manage national pricing and sales development, contractor engagement programs and distributor relationships.
“This is a very exciting time for Atlas,” said Kirk Villar, vice president, sales and marketing. “These strategic investments to our sales and marketing departments ensure our continued growth and success, allowing us to deliver innovative products to our customers.”
These new appointments are part of Atlas’ continued expansion of its corporate sales and marketing footprint in Atlanta. In addition to the sales and marketing teams, the Atlanta headquarters houses several fundamental departments, including the leadership team for the Shingles & Underlayments, Roof & Wall Insulation, and Tapered Services divisions; pricing, accounting and finance; and human resources. Atlas’ marketing teams recently won multiple industry awards, including the notable Hanley Wood Brand Builder Awards for best product marketing launch and the best B2B marketing event.
With its acquisition of ACH Foam Technologies, Atlas now is the largest producer of expanded polystyrene (EPS) foam products in North America. The company also continued its role as a leader of environmentally friendly building products with the launch of non-halogenated polyiso roof and wall insulation in June.