Duro-Last Roofing Inc., Saginaw, Mich., announced the hiring of James R. Townsend as product manager for EXCEPTIONAL Metals, a division of Duro-Last. In this newly-created position, Townsend will be responsible for representing EXCEPTIONAL Metals’ entire product portfolio, including metal edge and other roof details, and the recently-introduced standing seam metal line. He will work with Duro-Last’s independent sales representatives and authorized roofing contractors to position EXCEPTIONAL Metals products with end-user customers, including corporate accounts.
Townsend has extensive experience in standing-seam metal roofing, marketing and engineering design. Prior to joining Duro-Last, he spent 20 years on the manufacturing side of engineered standing seam metal roofing. Previously, he was principal of The Peer Group Inc. a consulting agency focused on forensic evaluation of roofing system failures. He is a member of the Roof Consultants Institute, The Construction Specifications Institute and the National Roofing Contractors Association. He is a professional speaker for the American Institute of Architects,the Construction Specification Institute, and the Association of Professional Engineers. Townsend will work from his office in Atlanta.