GKA Research, Madison, WI., will host its second event at Monona Terrace Convention Center, Madison on October 5-7, 2010. The conference will feature speakers and experts from the corporate, academic, and political sectors. Attendees will hear business leaders describe best practices in marketing sustainability to consumers, building sustainable brand value, business process re-engineering for sustainability, and effective energy, water and waste minimization. According to Jim Fay, the conference will be built around two central themes. “First, we’re organizing around the idea that sustainability is a substantial business opportunity that can be taken advantage of right now,” he says. “But second, and equally important, is that the conference is focused on putting people first, because that is the key to success. Companies can lower costs while building lasting relationships with customers and business partners.”
Sustainability practices There will be multiple break-out sessions on a wide variety of sustainability issues, led by respected thought leaders in sustainability. Briggs & Stratton, SC Johnson, Mohawk Industries, Diversey, Ernst & Young and Miller-Coors are among many highly regarded companies in sustainability that attendees will have a chance to learn from.” Among the sessions around which attendees can customize their program are:
·Plenary Presentations
·Applying Sustainable Behavioral Insights, Principles and Tools, Dan Dolderman, Environmental Psychologist, University of Toronto
·Customer Service & Sustainability Marketing, Lizbeth Calandrino, Author, Red Hot Customer Service
·The Future of Sustainability, Robin Pharo, President, Healthy Homes
·Sustainable Products and Services Presentations
·Building Sustainable Brand Value, Jenny Cross, Corporate Sustainability Director, Mohawk Industries
·Selling Sustainability: Strategies that Work, Sam Allman, President, Allman Consulting,
·Sustainable Product Quality, Dr. Majid Samardi, Professor, University of Wisconsin
·Sustainable Best Practices Presentations
·The Phases of Learning Business Sustainability, Rick Walker, Vice President, Transwestern Sustainability Services
·Learning to Water Footprint for Businesses, Carolynn Leaman, Principal, Celadon LLC
·Collaborative Diffusion of Sustainable Best Practices, Dr. Tracy Blackmer, Director of Research, Iowa Soybean Association
·Innovative Company Sustainability Programs Dr. Sonya Newenhouse, President, Madison Environmental Group
·Implementing Sustainable Water Management Programs Kim Marotta, Vice President, MillerCoors
·Empowering Employees to Achieve Sustainability, Mary Pitzen, Vice President, Bemis Manufacturing Company More information about the 2nd Annual Sustainability Conference, including sponsors, speakers, agendas, site facilities, hotels and meals can be found on the GKA website at www.gkaresearch.com.