Contractors now have a powerful new tool to capitalize on the skyrocketing growth of the metal roofing installation business.
The Metal Roofing Alliance (MRA) has launched a revamped website that offers member contractors real-time quality lead retrieval, sophisticated marketing benefits and greater membership opportunities all in a mobile-friendly, streamlined and easy-to-use platform.
The metal roofing industry has captured 14 percent of the overall U.S. re-roofing market, and adoption is continuing to grow rapidly. To help contractors and installers take advantage of the opportunity to increase business, MRA’s new site gives members the ability to showcase their company with detailed profile information, a customizable project portfolio and contact resources. A new, simplified reporting system allows members to find, filter and access leads from anywhere, while a built-in system tracks project status, details and notes about prospective customers. The new site is at www.metalroofing.com.
With the demand for skilled metal roof installers on the rise, the MRA also is emphasizing online education and training resources for the trade. The MRA website’s popular Ask the Experts forum offers personalized guidance and information to help address some of the most technical questions from highly experienced experts. A growing number of training videos and resources, including answers to frequently-asked customer questions, also are available to members via a simple, mobile-friendly platform. Installers and contractors interested in becoming an MRA member can contact MRA’s Member Liaison at firstname.lastname@example.org to find out more information.
“Our top priority is to help contractors take better advantage of the tremendous opportunities that the metal roofing industry has to offer,” said Renee Ramey, executive director of the Metal Roofing Alliance. “This new site is built with the busy installer in mind, providing business-building tools and making it easy for them to find the resources and information they need.”
Powerful resource for homeowners
For consumers considering metal roofing, the new image-rich site features an interactive metal roofing visualizer that allows homeowners to “try on” different styles and colors of metal roofs to see how they might look on their own homes. A robust image gallery now provides convenient search filters for different metal roof styles, colors and designs. The search to find a local contractor has also been streamlined, giving consumers quick access to reputable metal roofing installers and the ability to review their experience and work. A handy roofing material comparison tool provides homeowners with detailed information for how an investment in a metal roof stands up to other options on the market.
“The new site is really built to benefit both sides of the equation—installers and homeowners,” said Ramey. “Homeowners are definitely interested in learning more about metal roofing, and the site is designed to make it easy for them to not only get their questions answered, but get in touch with a qualified installer to take the next step.”